As a beatmaker one of the main challenges is getting your beats out there and building a profile. One method that is often overlooked is to offer value by producing beatmaking videos and tutorials. In this post we look at 5 ways this approach could help boost your status as a beatmaker and eventually land you more sales or placements.

1. Expand Your Audience Beyond Type Beats

Uploading “type beats” can drive traffic from artists searching for specific sounds. But creating beat-making videos lets you tap into a much broader and more engaged audience.

While type beats typically attract artists looking to buy instrumentals, beat-making videos appeal to a wider group: aspiring producers, music enthusiasts, potential collaborators, managers, and even A&Rs. This variety doesn’t just increase your view count. It has the potential to open doors to new opportunities.

It’s also a major advantage when it comes to SEO (search engine optimisation), giving you access to a wider range of keywords and searchable terms. Here are some tips to help your content rank better and attract more clicks:

Use Long-Tail Keywords
Include searchable phrases in your title, like: “How to make a Travis Scott type beat” “Drake type beat FL Studio tutorial” “Making a dark trap beat from scratch”

Optimize Your Descriptions
Add 1–2 paragraphs describing what’s in the video. Include relevant terms, links to your beat store, social media, and gear/software used.

Tags & Hashtags
Use 10–15 relevant tags such as:
#beatmaking #flstudio #trapbeats #musicproducer #howtomakebeats

Custom Thumbnails
Eye-catching thumbnails (with readable text) boost clicks. Use visuals that show your DAW, plugins, or your face for human connection.

Identify popular search terms
It’s advisable to research the sort of popular terms people are searching for and tailor video content to these terms and titles.

Beyond YouTube, which happens to be the world’s second-largest search engine, post short-form videos to TikTok and Instagram. For content between 15–60 seconds, keep it simple and focused on one idea. Don’t overcomplicate things. Quick before-and-after transformations or fast tips work great. And always include a link-in-bio or a pinned comment leading viewers to your full YouTube video or beat store.

2. Building Community and Trust

With so many beatmakers to choose from, standing out can be tough. And the online beat-selling world can sometimes feel impersonal and purely transactional. That’s why building a real community of followers is so valuable.

When you shift your approach from just selling beats to genuinely helping people, you’ll attract a more loyal and engaged audience. Beat-making and tutorial videos offer the perfect platform to do that. Here are some ways to build trust and community through valuable content:

Let your personality shine
People don’t only follow producers for their beats. Many people will follow a producer because they like them and they can relate to their personality. Using your voice, your face, and your story will help to let people in and warm to you. Whether you’re chill, funny, analytical, or motivational, lean into that. And if you really aren’t a natural in front of the camera, don’t let that stop you. Experiment with text-based or narrated content. With the fast pace of AI development, you may even be able to utilise this emerging technology to help present your video content.

Don’t Hold Back on Knowledge
While it may feel as though you are spilling the secret sauce, you must share all of your knowledge and experience. Music is such a broad and personal art form, it’s unlikely that anyone will take your set of skills and techniques in a way that would directly threaten your career, so be free and giving with your info. The more people learn from you, the more they’ll trust you, and the more likely they are to buy from you later.

Engage in the Comments and Messages
Reply to comments. Answer questions. This one-on-one interaction builds deeper trust. And if you get negative feedback or trolls, resist the urge to fire back. Either ignore the comments or respond with positivity, as this will reflect well on your brand.

Build rapport with your audience
In longer videos, include a short 10–15 second personal intro and closing message. Don’t drag these out, keeping them tight so viewers don’t skip. Engage viewers by asking for suggestions, feedback, or input for future videos. Speak directly to your audience to help turn casual viewers into real community members.

3 Subtle Beat Promotion

This part requires a delicate balance. While you want viewers to know you sell beats, hard-selling can turn people off. Your priority should be delivering engaging content. If your videos are entertaining and informative, people will want to explore more of what you offer. Here’s how to promote your beats organically within your content:

Feature a lease beat in a beat breakdown video.
A smart way to spotlight one of your beats is by doing a “how this beat was made” walkthrough. Save the fact that it’s available for purchase until the end, after you’ve shown the finished track. Add an on-screen link and make sure it’s also in the description.

Provide a call to action at the end of a video
Keep it simple. Let people know where they can buy your beats. Just a quick mention or visual cue near the end of the video. Endscreen links on YouTube work well for this.

Spoof Ad
Here’s a creative twist: Why not embed your own ads in your video content? Make a 10–20 second fake skippable sponsored ad that plays like a real YouTube ad, complete with “Skip” button. Use cheesy narration or even an AI voiceover to mimic generic ad content. This can be a playful and fun way to catch viewers’ attention and promote your beat-selling exploits.

Offer your beats to fellow content creators
Once you start to build a following with consistent good quality content, aim to build alliances with other fellow creators. Offer them your beats to feature in their videos in exchange for a mention and link in the description. For example, you might want to offer your beats for use as background music or for MCs to freestyle over.

These are just a few subtle ways to integrate beat promotion. The key is to be low-pressure and organic. Viewers do not like to be hard sold things when they just want to learn or be entertained. If they are intrigued by your content, they will naturally want to search it out. There is certainly no need to push them.

4. Engaging Themes and Formats

Once you decide to create beat-making content, the next step is choosing the right themes, topics, and formats. You’ll want to play to your strengths, but even if you’re a beginner, that’s not necessarily a disadvantage. You can offer relatable content for others at the same stage. And if you’re more experienced, your insights will be even more valuable. No matter your skill level, here are some content ideas that draw views:

Beatmaking challenges
Turning the beatmaking process into a game or challenge can be a highly engaging way to present your process. Think about limiting yourself somehow. You could try and make a beat in under an hour or limit yourself to using stock DAW sounds and plugins only. Probably the most successful beatmaking challenge on YouTube is Rhythm Roulette, where 3 records are plucked blind, and you then have to make a beat from these records. There is nothing to stop you from spoofing this format; in fact, there are many bootleg roulette videos online with some clocking high viewing figures. Riding the coattails of a popular format can be a great springboard to high viewing figures.

Software Reviews
Many producers use YouTube to research plugins. Share your thoughts on your favourite tools, keeping it light and practical. Most people just want to hear the plugin, not get a deep technical analysis. And once your channel grows, you could even include affiliate links and earn commission on plugin sales.

Bitesize Production Tips
Quick, helpful tips are ideal for short-form content. Platforms like TikTok, Instagram, and YouTube Shorts are perfect for this. Shoot in portrait format, use bold text overlays, and always include a call to action—like “follow for more tips.”

Making a Type Beat from Scratch
Walk viewers through your full process, step by step. Keep it concise and visually clean as you need to keep your viewers engaged throughout. Show your workspace too, but make sure your studio is clean, tidy and nicely-lit, so it doesn’t distract from the content.

“Day in the Life” Vlogs
Not everything has to be technical. Lifestyle content sells the dream of being a music producer. Show your routine, studio time, as well as any creative blocks. Anything that makes your life relatable. Personality builds connection. Be natural and inspiring on camera as this all helps build trust and community.

In addition to these themes, experiment with original concepts of your own. There are so many different ways t present yourself and your music, so try and also think out of the box a little. And never underestimate the power of thumbnails and titles. A bold, well-worded title or thumbnail can make a big difference in getting those clicks.

5. The Human Touch

This final point is about future-proofing your career in an increasingly AI-driven world. The future of music-making is uncertain, especially with AI entering the scene. While the general appetite for AI-generated music still seems lukewarm, as seen in the recent backlash to Timbaland’s AI championing, things are shifting quickly.

One way to stay relevant and irreplaceable is to emphasise your human element. And video content is the perfect way to do that. Without it, you’re just another faceless beatmaker, easily lost in the crowd or replaced by a bot. Show yourself making the beats. Let your personality come through. And if you collaborate with vocalists, musicians, or fellow producers, film and share those moments too. They highlight the human side of the creative process.

Summary

These are just a few of the powerful benefits of becoming a content creator alongside your beat-making. Of course, content creation needs to be balanced with actually producing beats, but if you manage your time well, you’ll stand out in an overcrowded space. And as your channel grows, you’ll unlock additional opportunities like monetisation through ads, sponsorships, and affiliate links.

There are so many ways to get discovered through great content. If you’re serious about your beatmaking career, adding video content to your strategy is a powerful way to elevate your status and take your beatmaking game to the next level.

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