Type beats as a naming convention has become a standard practice within the beat-selling world. It offers producers an effective way to communicate and target artists looking for a particular sound or style. This in turn helps beatmakers generate more sales. For a general explanation of Type Beats check out this blog. While understanding what type beats are is essential, this blog focuses on how to leverage ‘type beats’ to grow your beat-selling business.

Identifying Your Niche and Audience

One of the most significant advantages of using type beats in a title is the ability to attract a highly specific audience. This naming convention has the power to target fans of specific popular artists, producers or styles allowing you to appeal directly to their tastes. For example, if you have a particular knack for making deep and emotional trap beats, creating “Rod Wave Type Beats” can help you reach listeners looking for that sound.

It’s essential to stay informed about current music trends. Often emerging artists and music styles will first appear on social media channels like Tik Tok and Instagram. Jumping on a new trending style early can pay dividends as a beatmaker using the Type Beat formula. Aligning your beats with these trends, means you’re more likely to capture an engaged audience looking to jump on the latest styles.

Billboards Hot Trending Tik Tok Songs chart – One of many charts showing trend metrics

Title Keyword Strategies

Searchability is everything when it comes to selling beats online. This is where harnessing the power of search engine optimisation or SEO is key. Using the right keywords and combinations in your titles and descriptions can dramatically increase your visibility.

When deciding on the perfect “type beat” title you have numerous approaches and combinations. Let’s delve into some.

Naming suggestions
  1. Include Popular Artist Names: Use names of trending or established artists that your beat resembles, as people often search for specific “type beats.”
    Example: “Drake Type Beat Instrumental”
  2. Highlight the Beat’s Mood or Vibe: Include descriptive terms like “dark,” “emotional,” “uplifting,” or “melodic” to help users find beats matching their project’s tone.
    Example: “Dark Moody Trap Type Beat | Lil Baby x 21 Savage Style”
  3. Mention the Year: Adding the current year makes your beats feel fresh and relevant while helping you rank for recent searches.
    Example: “2024 Gunna Type Beat | Chill Trap Instrumental”
  4. Use Keywords for Tempo and Style: Keywords like “fast,” “slow,” or specific BPMs can attract users looking for beats that match their tempo needs.
    Example: “120 BPM Afrobeats Type Beat | Wizkid x Burna Boy Style”
  5. Combine Multiple Artists or Styles: Cross-referencing two artists or genres broadens your reach, as fans of either artist or style may find your beat.
    Example: “Travis Scott x Playboi Carti Type Beat | Hypnotic Trap”
  6. Mention Specific Uses: Cater to the audience’s end goal, like songwriting, freestyling, or creating a demo, by mentioning its suitability.
    Example: “Freestyle Rap Beat | Hard Trap Type Beat 2024”
  7. Include “Free” If Applicable: If you offer free downloads for promotional purposes, including “free” in the title can significantly boost your clicks.
    Example: “Free Kanye Type Beat | Sad Piano Instrumental”

As well as using keywords in your title and description, tags can also be another useful way of further adding keywords. Use tags that reflect the style, tempo, and mood of your beat. YouTube’s algorithm, in particular, puts value on tagging as a strategy.

Tools like YouTube’s autocomplete or add-ons such as Google Trends or Tube Buddy can be invaluable when researching trending keywords. The more relevant your keywords, the higher your chances of showing up in search results, and in such a competitive space this is the key to boosting sales.

Leverage Visuals and Branding

Your visuals are generally the first impression a potential buyer gets of your beats. Getting your beat to rank highly is one thing. Getting them to click on it to listen is another. This is where your beats artwork can play a significant part. On YouTube your thumbnails need to look professional and eye-catching enough to stand out in a sea of beat vids. Ensure that your visuals match the vibe of the beat—for example use moody, dark designs for a “Metro Boomin Type Beat” or slick, sexy designs for an “R&B Type Beat.”

As a rule beat artworks don’t contain a great deal of text, if any. it could however be worth experimenting with this as one of the keys to standing out is to be different. Perhaps having some type in your artwork or thumbnail may help this.

Having consistency in your graphics is a great way to build a recognizable brand. When your thumbnails and cover art share a cohesive style, buyers will start associating that look with your beats. This consistency can help establish trust making your catalog feel more professional.

Consistency is the Key

Uploading beats regularly is one of the most effective ways to boost sales. Most platforms favour consistent content creators. The algorithms will therefore push their uploads higher in search results. Aim to release new type beats on a predictable schedule—whether that’s weekly, biweekly, or monthly—and stick to it.

Sticking to the same type beat artists is a subject for much debate. Some people believe if you focus exclusively on just one or two artists you can infiltrate and saturate that artists type beat real estate. There are many youtube videos available that discuss this and countless other type beat growth strategies. While no one person will have the answer there is sure to be some useful information out there to gain.

Summary

Type beats are a powerful tool for boosting your visibility and growing your beat sales. By focusing on your niche, optimizing your keywords, and ensuring consistency in both your uploads and branding, you can create a compelling catalogue. Of course, the quality and appeal of your music is still the most important factor, but without visibility, no one will hear it. That’s why mastering the type beat game is such an essential part of your beat selling strategy.


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