First impressions matter in the music industry, especially when you’re reaching out to record labels, media outlets, venues, or promoters. This is where an Electronic Press Kit (EPK) is your chance to showcase your artistry in a professional and impactful way. But what exactly is an EPK, and why is it an essential tool for showcasing you as an artist?

What Is an EPK?

An Electronic Press Kit (EPK) is a digital portfolio where industry professionals can learn about you, your music, and your career highlights – think of it like you musical resumé in for form of personal website or media package, tailored specifically for promoting your music and securing your next opportunities.

EPKs usually include the following elements:

• Artist Bio: Tell them about you – this is you chance to make yourself memorable. Make this concise and as engaging as possible.
• Music: Give links to your latest tracks, albums, mixes and playlists – your music will often speak for itself.
• Press Coverage: Add links, quotes, reviews and interviews from media sources. This social proof helps to solidify your credibility, builds trust, demonstrates momentum, strengthens your narrative and adds to the FOMO effect (Fear of Missing Out).
• Upcoming Release Dates: Have you got an upcoming release? Create some hype about it here.
• Tour Dates: Information on upcoming gigs or events.
• Contact Information: How industry professionals can reach you or your team.

Why Is an EPK Important?

The EPK is and effort to keep things as simple as possible and to have a single source of truth when promoting and pitching yourself to music professionals and industry insiders. A well designed EPK, presented in a clear and professional way can help you to stand out from the crowd and demonstrate your a professional that takes their music career seriously.

How to Create an EPK?

Building your EPK doesn’t have to be hard. Here’s some important things to remember:

• Choose a Platform/Format: Will you use a dedicated platform or your own website to display this information? Make use of tools such as smart links from sites like PUSH.fm to gather links from multiple sources in one, easy to access place.
• Highlight Your Strengths: Focus on your USP (unique selling points), whether that’s your genre, achievements, performance style or other special attributes.
• Keep it Updated: Regularly update your EPK with your latest releases, press mentions and upcoming dates.

This video from ASCAP & Bandzoogle also provides a wealth of info and tips on this subject:

The EPK is such a powerful tool for musicians taking their career seriously, and wanting to connect with other industry professionals. Presenting your music, brand and other selling points int a polished and accessible format will open doors and new opportunities, enabling you to take your career to the next level.

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