As a beatmaker you may have the hottest beats since Pharell Williams met Chad Hugo BUT unless you fully capitalize on them you might not be achieving your full potential. To truly thrive, you need a strategic approach to ensure you maximise your profits. Whether you’re just starting out or looking to take your business to the next level, these 10 actionable tips will help you optimize your earnings and grow your career.

1. Sell on Multiple Platforms

Because beats are by their very nature non-exclusive there is nothing to stop you from promoting them on multiple platforms. Especially ones that don’t require paid subscriptions. Each platform has its own audience, and a wider presence increases your visibility to potential buyers. Consider showcasing your work on platforms like YouTube, TikTok, Facebook, Instagram, SoundCloud, and Bandcamp. Always set up a link-in-bio tool like Linktree or PushFM to direct users to your beat store or portfolio.

2. Widen Your Beat Genres

While you may specialize in a particular genre, broadening your offerings by exploring other musical styles can attract a wider audience. Expanding your catalogue improves your visibility in platform search results and appeals to a more diverse range of artists. Experimenting with different genres can also keep your creativity fresh and your beats in demand.

3. Use Effective Pricing Strategies

Offering tiered pricing is a powerful way to cater to artists of varying requirements and budgets. Offer basic MP3 licenses at a lower price while charging a premium for WAV files, stems, or exclusive rights. Highlight the added value of higher tiers to encourage upselling, such as fewer restrictions or higher-quality audio. Don’t hesitate to experiment with price points and adjust them based on demand and customer feedback.

4. Approach Music Sync Libraries

If your beats are original compositions without samples, consider re-purposing them for sync licensing. Sync licensing involves granting permission for your music to be used in visual media, such as films, TV shows, commercials, or video games, in exchange for a fee or royalties. Before submitting your beats to libraries like Songtradr or Jingle Punks, tweak them significantly to avoid duplication. This is easily done in a DAW session and could involve swapping drums, changing instrumentation, altering tempos, or shifting keys or scales to create fresh variations.

5. Protect Your Work and Monetize Streams

If the license allows for publishing splits it can be worth registering your beats with a performing rights organization (PRO) to collect publishing royalties when your work is used. Be transparent about publishing splits in your license agreements if applicable.

This one can be quite controversial but in addition some beatmakers will register their beats with Content I.D systems such as those used by YouTube and FaceBook. These systems allow beatmakers to track and monetize your beats when they’re uploaded to these platforms.

6. Provide Variety of Beat Buying Options

Don’t rely solely on selling individual beats. Instead, offer a variety of options such as exclusive and non-exclusive licenses, beat bundles, and even custom production services. Using this strategy will cater to different budgets and artist requirements. It can also help to nurture ongoing relationships with high-value customers.

7. Sell Sample Packs or MIDI Kits

If you create beats with no 3rd party sample content and original sound design, you can repurpose unused melodies, drum patterns, or loops into sample packs or MIDI kits. This opens up an additional revenue stream by catering to other producers. Even unfinished ideas lurking on dusty hard drives can find new life as sample content, making them valuable instead of forgotten.

8. Run Strategic Paid Ads

Targeted advertising on platforms like Instagram, Facebook, YouTube, or Google can effectively promote your beats to new potential buyers. Start with a small budget and use the various targeting tools to reach artists actively searching for music. Monitor your results closely and refine your campaigns over time to improve your return on investment.

9. Quickly Adapt to the Latest Beat Trends

Staying updated on current trends in music is crucial in beatmaking. Artists are often looking to jump on the latest trending sounds and styles, so if you can incorporate these into your beat store this will help to drive sales. As with any marketplace it is about supply and demand and if you can move quickly on a new trend you will become an early supplier when there is large demand.

10. Create Video Content and Tutorials

Position yourself as an authority in the beatmaking space by sharing tutorials and tips on platforms like YouTube and TikTok. While these videos may be aimed more at the beatmaking community if you combine them with your beat library on your channel, this can help potential buyers connect with your brand. They will be able to put a face to your name and music which helps to build trust and credibility. Essential when it comes to driving more sales. Also, if you build a large enough following on YouTube you will be able to monitize your content through Google Ad revenue.

Conclusion

By applying these strategies, you not only stand to maximize your profits but it should help to establish yourself as a professional and in-demand beatmaker. Consistent effort and adaptability are key, so start implementing these tips today to see your career grow!

---

Remember – RouteNote Create now offers some of the best beats on the block.  sign-up now to check em out!