Your main objective as a producer selling your beats online is to get noticed by artists such as rappers and singers. Appealing to these customers is key to making sales and scaling up your beat selling business. Let’s explore some strategies you can use to accomplish this.

Build a Strong Online Presence

You need to be findable. Artists will need to able to find you and your products easily, so having an good online presence is key.

  • Make a website with landing pages that feature your best products.
  • Optimize and link together your profiles on platforms such as YouTube, Instagram, TikTok & SoundCloud using smart links.
  • Work on your Search Engine Optimisation (SEO). This will enable you to rank higher in search engines for keywords such as “buy beats online” or “trap beats for sale.”

Leverage Social Media

Everyone and their dog is on social media these days. Use it to your advantage to connect with artists.

  • Post beat previews on Instagram Reels, TikTok, and YouTube Shorts.
  • Engage with artists and relevant communities by sharing and commenting on their posts. Consider this an online version of networking and shaking hands with people.

Offer Free or Discounted Beats

People can’t resist free stuff. Giving away content for free can attract and encourage people to engage with your products.

  • Offer free watermarked content for promo.
  • Limited-time discounts and offers increase FOMO and encourage purchases.
  • Bundles at a discounted price can increase sales volume.

Create High-Quality Content

Artists will be on the lookout for professional sounding beats and backing tracks.

  • Make sure to invest time and resources into you sound selection, mixing and mastering.
  • Make unique beats that hit trends in your niche.
  • Showcase your versatility by providing a variety of styles, this way you can appeal to a wider audience.

Network and Collaborate

Building your relationships within the industry is a great way to increase your reach.

  • Work with other beatmakers to access their audience and vice-versa.
  • Reach out to artists you’d like to work with and offer custom beats and services.
  • Get involved in your local music scene, you never know if a local artist using you beats is going to make it big.

Use Email Marketing

An email list is your way into the direct inboxes of people who have show intent and interest in your beats and backing tracks.

  • Create your email list by offering free content in exchange for sign-ups. This is called a ‘lead magnet’.
  • Update your followers with regular updates, new releases and exclusive deals or content.
  • Personalise your emails to make potential sales.

Utilize YouTube & Beat Store Platforms

99% of the time, artists will search for beats using YouTube or via a Beat Store platform such as RouteNote Create or Beatstars.

  • Use SEO-friendly titles for your beats – e.g. – “Sad Piano Type Beat – Drake Style.”.
  • If the platform utilizes tags, ensure you’re making the most of this feature,
  • List your beats on as many marketplaces as possible to increase exposure.

Remember – RouteNote Create subscriptions start from as little as $2.99. You also get 10 FREE credits to spend on samples along with access to our FREE sample pack bundle when you sign-up!
You can also purchase full sample packs, beats and plugins without a subscription!

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