{"version":"1.0","provider_name":"RouteNote Create Blog","provider_url":"https:\/\/create.routenote.com\/blog","author_name":"Connor Edney","author_url":"https:\/\/create.routenote.com\/blog\/author\/connor\/","title":"TikTok is Making it Easier for Brands to Use Exclusive Music in Their Content With the Platforms Sound Partners - RouteNote Create Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Fd1rkLWPwk\"><a href=\"https:\/\/create.routenote.com\/blog\/exclusive-music-for-brands-on-tiktok\/\">TikTok is Making it Easier for Brands to Use Exclusive Music in Their Content With the Platforms Sound Partners<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/create.routenote.com\/blog\/exclusive-music-for-brands-on-tiktok\/embed\/#?secret=Fd1rkLWPwk\" width=\"600\" height=\"338\" title=\"&#8220;TikTok is Making it Easier for Brands to Use Exclusive Music in Their Content With the Platforms Sound Partners&#8221; &#8212; RouteNote Create Blog\" data-secret=\"Fd1rkLWPwk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/153.75.107.34.bc.googleusercontent.com\/blog\/wp-content\/uploads\/2021\/10\/TikTok-is-Making-it-Easier-for-Brands-to-Use-Exclusive-Music-in-Their-Content-With-the-Platforms-Sound-Partners-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1280,"description":"TikTok is a massive platform. That&#8217;s great for you if you love an unlimited stream of content to get you through your day. But when it comes to music, the platform is trying o step up. It wants to help independent artists get found with its SoundOn platform, but now it wants to help brands to get their own original music too! Brands that want to feature original music in their own content, whether advertising or memetic content, can now make use TikTok&#8217;s partnership with six companies in its &#8220;Sound Partners&#8221; programme. A report by Music Ally says these six..."}