{"id":7492,"date":"2022-02-05T11:00:00","date_gmt":"2022-02-05T11:00:00","guid":{"rendered":"https:\/\/mixxed.com\/blog\/?p=7492"},"modified":"2022-09-22T08:58:16","modified_gmt":"2022-09-22T08:58:16","slug":"universal-twitch-amazon-partnership","status":"publish","type":"post","link":"https:\/\/create.routenote.com\/blog\/universal-twitch-amazon-partnership\/","title":{"rendered":"Universal Music, Twitch, and Amazon Music Form a Musical Alliance to Maximise Streaming Opportunities For Artists"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Universal Music Group is diversifying its collaboration with Twitch and Amazon music to provide additional services for customers and artists alike.<\/h2>\n\n\n\n<p>A <span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/www.universalmusic.com\/universal-music-group-expands-relationship-across-amazon-music-and-twitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universal Music Group press release<\/a><\/strong><\/span> has revealed to the masses that this move will allow you \u201c<em><strong>enhanced access to some of the world\u2019s most popular music content on Amazon, including live streams, high quality, and spatial audio, artist merchandise, and exclusive experiences<\/strong><\/em>\u201d, reports <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.gearnews.com\/universal-music-and-twitch-expand-offerings-for-artists-and-fans\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Gear News<\/strong><\/em><\/a><\/span>.<\/p>\n\n\n\n<p>Both artists and labels are going to experience a heightened Twitch experience. They&#8217;ll be able to take full advantage of the streaming platform with a chance to create their own&nbsp;<strong>channel<\/strong> &#8211; making use of the streaming platform for the roll-out of their online music experiences. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Twitch embodies a creator-first culture, including empowering musicians. Now, more than ever, we\u2019re excited to work with UMG in an effort to further broaden the scope of tools available for their artists to engage with fans, while also providing new avenues for their artists to earn meaningful income while streaming on Twitch.<\/p><cite><strong>Tracy Chan<\/strong>, Head of Music, Twitch<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With the breadth of their music services and products and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise. <\/p><cite><strong>Michael Nash<\/strong>, EVP, Digital Strategy, Universal Music Group<\/cite><\/blockquote>\n\n\n\n<p>It was only in September that we saw Warner Music enter a similar partnership with Twitch. This was the first partnership of its kind within the music industry. Via Twitch, Warner Music artists gave fans access to behind-the-scenes content &#8211; something that was very new for Twitch subscribers. <\/p>\n\n\n\n<p>The UMG expansion alongside Amazon Music allowed listeners to gain access to the Universal catalog in HD and Ultra HD quality, as well as spatial audio format. Now with the Amazon Music app, you\u2019ll be able to order official merch from your favorite artists like Billie Eilish, Selena Gomez, The Weeknd, and possibly more in the near future.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Looking for some sound effects for your live stream? You&#8217;ll find a variety of sound effects in the Mixxed sample library that&#8217;ll keep your viewers hooked and wanting more\/<\/p>\n\n\n\n<p>The sampling revolution has risen in popularity and shaped music since the early 1970s. Sample culture continues to transform how millions of artists and producers do their thing in DAWs.<\/p>\n\n\n\n<p>You too can break conventional norms, challenge the status quo, and open Pandora&#8217;s box of sound design.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/mixxed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixxed<\/a><\/strong><\/span>&nbsp;works with a growing number of sample labels and contributors to provide you with an affordable sample subscription service that&#8217;s more accessible than any before.<\/p>\n\n\n\n<p>You&#8217;ll have access to our growing catalogue of loops, one-shots, and sound effects that you can browse, download and keep forever for less than $3 a month.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/mixxed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up&nbsp;<\/a><\/strong><\/span>today to find your sound!<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Music Group is diversifying its collaboration with Twitch and Amazon music to provide additional services for customers and artists alike. A Universal Music Group press release has revealed to the masses that this move will allow you \u201cenhanced access to some of the world\u2019s most popular music content on Amazon, including live streams, high quality, and spatial audio, artist merchandise, and exclusive experiences\u201d, reports Gear News. Both artists and labels are going to experience a heightened Twitch experience. They&#8217;ll be able to take full advantage of the streaming platform with a chance to create their own&nbsp;channel &#8211; making use&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,14],"tags":[162,1809,1810,1807,1805,1808,1806,1803,1804],"class_list":["post-7492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-news","tag-amazon-music","tag-amazon-music-prime","tag-amazon-music-with-prime","tag-prime-twitch","tag-twitch","tag-twitch-prime","tag-twitch-tv","tag-universal-music-group","tag-universal-music-group-artists"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Music, Twitch, and Amazon Music Form a Musical Alliance to Maximise Streaming Opportunities For Artists - RouteNote Create Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/create.routenote.com\/blog\/universal-twitch-amazon-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music, Twitch, and Amazon Music Form a Musical Alliance to Maximise Streaming Opportunities For Artists - RouteNote Create Blog\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group is diversifying its collaboration with Twitch and Amazon music to provide additional services for customers and artists alike. A Universal Music Group press release has revealed to the masses that this move will allow you \u201cenhanced access to some of the world\u2019s most popular music content on Amazon, including live streams, high quality, and spatial audio, artist merchandise, and exclusive experiences\u201d, reports Gear News. Both artists and labels are going to experience a heightened Twitch experience. 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