Music marketing tools are an essential component to the promotion process for any artist.
If you produce what you feel is the best track of yours and don’t use any one of the music marketing tools available, your track may just flop.
Thankfully, there is an extensive range of tools that you can use to promote your music. In this article, you’ll find the five best tools for music marketing that you can use right now to get your music to as many listeners as possible.
In our digital day & age, tech tools are where it is at. And music has certainly not been left behind. If you use these tools and social platforms in tandem and effectively, your track could very well become a sensation.
Best Music Marketing Tool: PUSH.fm
Not only is it the best music marketing tool, but PUSH.fm has a free model! PUSH.fm provides promotional tools like Fan Links that both content creators & musicians can use to store and share all of their URL links with their audience. On top of Fan Links, PUSH.fm offer Content Unlocks which are a resourceful tool that allows you to reward your audience with free content in exchange for their social interaction.
Not only does this give you social interaction with existing fans, but you’ll be able to get your content in front of new eyes and ears if you run competitions such as “share this post to get song X for free!”.
But one tool, in particular, stands out from the crowd. PUSH.fm Pre Saves allow you to get your song saved into your audiences’ library on Spotify, Amazon Music, Apple Music, and more platforms – before you have released your song! Does that make sense?
To be clear, you can spread the word about your new song before its release date. Whoever sees your post can click on your Pre Save link and choose the platform they’ll listen to it on (Spotify, Amazon, etc.) providing you have set the track to release on said platform. From here, they can choose to have the track save to their library on release day!
Spotify For Artists
Secondly, we have Spotify For Artists. You may already be aware of this feature on the Spotify platform. But if not, gives you optimised tools that allow you to assess your contents’ performance on Spotify.
Spotify for Artists allows you to customize your Spotify profile so you can control what fans will see. Significantly, you’ll have access to streaming data about your music.
As a result, you’ll be able to see where your listeners are, if they’re adding your music to playlists, how many plays your music gets, how many followers you have, and more! This data is invaluable as it gives you an understanding of what you can do to reach more people. How so?
Analytical data such as this allows you to see where your listeners are and, therefore, where to target your ads for example. You’ll have insights as to where your listeners are hanging it online, what other music they’re into, etc.
But the best part about Spotify For Artists has to be the direct channel you’ll have to pitch your music to Spotify’s playlist editors. After all, isn’t getting your music in a Spotify playlist the aim of the game?
Spotify For Artists and PUSH.fm give you analytical data and extensive promotion channels for your music. Now it’s the time to talk about how you can personally interact with your audience outside of social platforms.
ReverbNation has become one of the biggest online hangouts for music professionals. They have a huge range of music marketing tools that you can make use of across multiple channels!
Here are some examples:
- Email newsletters allow you to get directly in front of your fans via thier email inbox.
- Tools to rarget specific demographics with advertisements on social media and streaming platforms.
- Crowd Reviews gives fans the chance to review your music. This may not be a music marketing tool as they’re commonly known, but you’ll gte honets feedback that’ll allow you to make better music!
- Marketing widgets allow you to collect email addresses, spread word of your next show and offer easy playback of your music.
- Build your own music website easily.
- Electronic press-releases that are fully trackable.
Back on to the topic of social media, let’s talk about Facebook Bots.
As your profile rises in popularity, it becomes harder and harder to engage with your fans on a personal level. That’s when social media bots can become useful! You can use Facebook bots and connect with your fans en masse, and send custom direct messages to your listeners too.
If you’re looking at launching a big campaign any time soon then bots could be a great option to connect with your audience. The recent campaign by the animated band Gorillaz let fans chat with “imprisoned” band member Murdoc through direct messages on Facebook.
Like PUSH.fm, Buzzstream is not specifically designed with musicians in mind, but it can still be an effective music marketing tool. It’s an outreach and PR tool that you can use to automate important processes of link building and email marketing. With Buzzstream, you’ll be able to send bulk pitches via email tailored to different and specific audiences, but not forgetting a link building database.
Not only does Buzzstream allow you to build a database of backlinks and use email marketing effectively, but t’s an amazing tool for finding social media influencers in your genre too!
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