Native Instruments announced that along with their new branding and resedigns to their logos & website, that the changes don’t end there – today they shared that iZotope, Brainworx, and Plugin Alliance are becoming part of the main Native Instruments brand!

NI say that this move will aid them in creating a “seamless and consistent experience“.

  • One unified login for accounts spanning all three manfacturers.
  • Native Access can become your preferred tool of choice for managing product installations.
  • One Customer Care center provides support across all product lines.
  • One-stop Shop for all products, upgrades and loyalty offers spanning all brands
  • More tightly connected experiences and tech between their products.

NI also announced the upcoming info:

  • Addition of more iZotope products to Native Access this year.
  • Addition of more Brainworx products to Native access early next year.
  • A higher output on educational content featuring producst across all brands on their blog and social media channels.
  • More integrations coming across brands.
  • Plugin Alliance will remain distinct in providing a complementary marketplace featuring many third-party plugins- but will continue to run sales/offers/pricing reductions and promos throughout the year.
  • End of Soundwide, as all brands now known under the Native Instruments brand.

We’re all pretty excited to see what the future holds, as the tools made by these brands will shape the way we make music over the coming years!


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