How to Successfully Sell Beats Online
Is Selling Beats Online Profitable? How Much Money Can I Make Selling Beats Online?
The short answer? Yes. You can make crazy money selling beats online, providing you do it effectively. And that’s why we’re writing this article. At the end of the day, beats are products. More specifically, they’re digital products that you can sell over and over again.
Beatstars tweeted that beat producers on their platform made over $1,000,000 in one month! This proves that artists are willing to pay cold hard cash for beats. This is as good a reason as any to start selling your betas online, right?
Back in 2013, Robin Wesley sold his first beat online and made a total of $500 in sales that year. two years later, he was making over $30,000 from his beats alone. Now he makes six-figure earnings every year.
Ever since the marketplace for selling beats online has come into the mainstream, there is a multitude of beatmakers selling their beats online and making thousands, or even millions, doing so. On Beatstars and Aurbit alone beat producers have sold over $30 million worth of beats.
Selling your beats online not only allows you to increase your revenue, but you could also make it to the big leagues and attract much bigger gigs. Of course, you’ll also be able to quit your day job.
Where to Sell Beats Online
But where can I sell beats?! On websites to sell beats such as Beatstars, obviously.
Beat stores now make it easier than ever to sell your beats online. But what is a beat store provider? A beat store provider is an online marketplace where you can sell your beats. You customize your beat store page to make it resonate with you as an artist, and so much more.
The two biggest players in the beat store marketplace are BeatStars and Airbit. These two brands, BeatStars and Airbit, offer almost the same services, so there isn’t much difference between the two. Experiment with different beat store providers and make a decision for yourself to see what one works best. But we think these are two of the best sites to sell your beats.
Why Use a Beat Store Provider to Sell My Beats?
An option you have is to go it alone and build your own beat website. This comes with a lot of advantages, but it’ll cost you a lot of money and, most likely, a lot of stress. Do you want to sell beats or maintain a website?
Beat Store Providers allow you to get paid instantly and take care of all maintenance for you, including making sure that people buying your beats can access their files.
All you have to do is upload your beats and create licenses for them (more on this next). Set your prices, connect your PayPal account, and you’re off.
How to Price Your Beats and Licensing Your Beats
There are two ways of licensing, and these are Exclusive Licensing and Non-Exclusive Licensing.
There is only one exclusive license. An exclusive license gives the artist who buys the beat in question full rights over the beat, so you can’t resell it to somebody else. When someone buys a non-exclusive license, they have user rights that let them use your beat for their personal music projects. They can’t resell your beat with their vocals on it, for example, without your permission. But they can upload it to Soundcloud or another non-profit site.
On the flip side, you can offer an unlimited amount of non-exclusive licenses to anyone. Examples given by Ron Wesley himself are Basic, Premium, and Unlimited licenses.
A basic license would be the cheapest option for an artist to get access to your beat. The Unlimited license would be the most expensive. The more money an artist pays would give them better audio quality and more user rights with the beat.
When you upload your beat to your beat store, people can buy non-exclusive licenses instantly. You can choose to sell exclusive licenses from your beat store too. When it comes to exclusive licenses, it’s commonplace to negotiate the price before selling the rights. After all, once sold you can’t get them back unless the user violates a term of your contract. Artists that licensed the beat before you sold the exclusive rights to another artist can still use the beat for the length of the term in the license.
When it comes to pricing your beats, that’s your choice. Beat prices are usually influenced by artist reputation, uniqueness, brand, target audience, quality, and the platform you’re using too. You may be wondering how much can you sell beats for? In truth, it’s up to you. A good starting point may be $30 for a beat. You can work out how many hours you spent on a particular beat and factor that in? Or you could use a flat rate for each beat.
How Do I Promote My Beat Online?
People use social media to talk to their friends and laugh at memes. It’s not a place where people come to buy anything, even if they end up doing so through ads or something. A lot of beat sellers forget that it’s a social community, and so they use content marketing effectively.
This is why you shouldn’t message people about your beat, and you shouldn’t spam people’s timelines either.
Use social media for what it is: a place where people can learn more about you as a person and as an artist. Share what you do, your creative process, and how you do it. Make use of fun, easy to follow to content. This will allow you to establish a fan base that trusts you.
A quick tip for you: don’t upload images that take more than 10 seconds to consume. People have very short attention spans.
So, instead of saying “Check out my beats at xyz.com! I got that heat!”
Post something like:
“I’ve been up for hours working on this beat. What do you think of it? Who do you hear rap over it?”
Always use images and make use of videos too. Video yourself playing a beat on your drum pad and upload it. Think about what you do on a daily basis and see what you can turn into easy content for social media. This will inevitably lead to a lot more engagement. People become curious about you and will come back, which leads to more comments, likes, and shares. Need I go on?
If they dig your beat then someone will ask in the comments where they can get it. Only then do you pitch your beat store.
Finally, create an email listing to promote your beats!
Honestly, you can’t start collecting email addresses soon enough. An email list of customers, artists and maybe other beat producers is a tried and tested method of selling ANYTHING.
With an email list, you can:
- Keep customers in the know about new beats
- Drive internet traffic to your YouTube Soundcloud, or other content pages and gain views
- Send offers and sales campaigns to people
- And so much more!
Imagine that you upload a new beat to your beat store. The first people you want to reach out to are the ones that already showed interest in your music. An email list allows you to do this oh so easily and also connect with your followers on a personal level. Compared to social media posts, emails are so much more effective.
It’s never certain if you’ll get a spot in someone’s timeline on social media. With an email list, you can pop up in someone’s inbox there and then.
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